Velina Kitchen Remodeling

Project Overview

Velina is a modern kitchen remodeling website designed to help homeowners explore design possibilities, understand services, and confidently take the next step toward renovation. The focus was on creating a clean, elegant experience that reflects craftsmanship, trust, and premium quality while guiding users toward inquiries and consultations.

Goals

• Create a polished, high-end visual identity suited for a home renovation brand

• Clearly communicate kitchen remodeling services and expertise

• Inspire users through strong visuals and thoughtful layout

• Drive conversions through clear calls-to-action and intuitive navigation

Process

The project began with researching kitchen remodeling and home improvement websites to understand how successful brands balance inspiration with clarity. I structured the site to lead users naturally from discovery to action, prioritizing visual storytelling through imagery, clean typography, and generous spacing. High-fidelity layouts were designed to feel warm, modern, and approachable, reinforcing trust and professionalism.

Key Features Explored

• Visually rich hero section to immediately convey quality and style

• Service-focused sections that clearly explain remodeling offerings

• Image-forward layouts to showcase kitchen aesthetics and craftsmanship

• Strategic call-to-action placement to encourage consultations

Challenges

A key challenge was balancing visual inspiration with usability. The site needed to feel aspirational without overwhelming users with information. This was solved by breaking content into clear, scannable sections and maintaining a strong visual hierarchy that keeps the experience focused and easy to navigate.

Outcome

Velina delivers a refined, user-friendly experience that positions the brand as trustworthy and design-forward. The final website effectively blends inspiration with functionality, showcasing my ability to design conversion-focused websites that serve both user needs and business goals.