Finora

Project Overview

Finora is a modern financial planning platform designed to help users understand, manage, and optimize their finances with clarity and confidence. The project included both the mobile app experience and a marketing-focused landing page website, ensuring a cohesive product story from first impression to daily use. The goal was to make financial planning feel approachable, intuitive, and visually calm—especially for users who may feel overwhelmed by money management tools.

Goals

• Create a clean, trustworthy landing page that clearly communicates product value

• Design an intuitive app experience for tracking finances and planning goals

• Reduce cognitive overload often associated with financial tools

• Establish a consistent brand identity across both the app and website

• Guide users smoothly from marketing content into product onboarding

Process

The project began with research into existing fintech and personal finance platforms, identifying common pain points such as cluttered dashboards, heavy terminology, and intimidating visuals. I mapped out user flows for both the app and the landing page to ensure messaging, features, and interactions aligned seamlessly.

I started with low-fidelity wireframes in Figma to define layout structure, content hierarchy, and core app flows. From there, I created high-fidelity UI designs for the mobile app, focusing on readability, spacing, and subtle visual cues that support decision-making. The landing page was then built in Framer, translating the product’s design language into a responsive, conversion-focused web experience.

Key features explored:

• Clear financial overview dashboards

• Simple goal-setting and progress tracking UI

• Scannable feature sections on the landing page

• Strong call-to-action flow from website to app

• Calm color palette and clean typography to reinforce trust

Challenges

One of the main challenges was simplifying complex financial concepts without oversimplifying the product’s capabilities. The design needed to feel powerful yet approachable. I addressed this by using progressive disclosure—highlighting key insights first and allowing deeper details only when needed. Ensuring visual and functional consistency between the app design and the marketing website was also critical to maintaining brand trust.

Outcome

Finora delivers a cohesive and user-friendly financial planning experience across both product and marketing touchpoints. The final design successfully positions the app as a modern, accessible solution for managing personal finances while maintaining clarity, trust, and ease of use. This project showcases my ability to design end-to-end product experiences—from app interfaces to high-conversion landing pages—using Figma and Framer.